Through prototyping, designers can create tangible representations, ideas that can be tested and refined. This iterative process allows a user-centered approach to design and can lead to more innovative and effective solutions.
In design thinking, understanding how mental representations work can be particularly useful to create products, experiences and communications that are more likely to be successful.
One factor that is often overlooked in design is the role of neuroscience in design experiences. The element that stimulate the senses and encourage positive interactions.
